What's New in 2017
13th Jan 2017
WE ARE GETTING READY FOR 2017! SUPER EXCITED AND PACKED WITH FANTASTIC NEWS.
ONCE AGAIN WE'RE BRINGING TOGETHER THE FINEST AND MOST BRILLIANT TALENTS IN SCOTLAND TO TALK ABOUT THE NEXT CHAPTER FOR OUR AMAZING INDUSTRY.
LET'S CELEBRATE CREATIVITY, INNOVATION AND ETHICS. CHEERS TO A SUPERB NEW SEASON!
THE BEST IS YET TO COME.
We help position your company or product to be the best in your marketplace. We do this through inclusive creative workshops, carefully thought out brand research, relevant customer focus and creative online and offline graphic communications.
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The “Why” Factor
21st Sept 2016
On October 20th Ignite Your Brand is organising an exciting event in collaboration with Glug the massively popular global network for the creative industry,with guest speakers: Ian McAteer from The Union and Kerrin Lumsden from Diageo.
Leaving the office is easy
5th Dec 2015
How do you feel about the future? Are you lifting your head up, arms open wide, running towards the sun? Or are you curled around your notebook protectively, stopping your school mates from copying your work?
Most of us are somewhere in between.
When is a Brand not a Brand
23rd Nov 2015
This morning I listened to this world class rock legend chat about brands and what he has recently discovered about them.
The fascinating thing for me and for many in the brand world, is how few famous people know they are a brand. Brands are like people and great people are brands in their own right...they become a brand slowly but surely as we fall in love with them. ...
That special ingredient
17th Nov 2015
Put a little passion in your brand
When Levi Roots arrived relaxed, singing and strumming his guitar into the cauldron that is the BBC’s Dragons Den in 2012, the slightly bemused ‘Dragons’ were immediately captivated by Levi as a personality. Despite some lack of business acumen and misguided understanding of the figures, usually critical to achieving an investment, Levi Roots conveyed love, excitement and sheer passion for his product, Reggae Reggae Sauce. As the other Dragons were announcing the dreaded ‘I’m out’, millionaire investor Peter Jones declared ‘I like impossible challenges’ ...
What happens when someone you trust cheats on you?
15th Nov 2015
Well, I suppose it depends on how badly they cheat?, what they did, and how important the friendship or connection is to you. I mean, if they slept with your husband or wife, that would be fairly detrimental to your relationship, some would say untenable. Usually our friendships are based on some core values, and usually one of the most vital of them is trust... and when broken, it’s not typically a quick fix ...
Man on the moon
14th Nov 2015
John Lewis Christmas Advert 2015:
Experiencing the young girl’s wonder, as she sees a man on the moon through her father’s telescope one night, going about his chores all alone. We appreciate her childlike determination to get a message to the man in the moon to let him know he’s not alone. The sound track (‘Half the World Away’ performed by Aurora) pulls at our heart strings.
We are invited to continue the story
At first the exact story is not clear because there are so many messages here, all ...
5 tasks for brilliant personal branding
13th Nov 2015
Personal branding was first introduced in 1937 in the book Think and Grow Rich by Napoleon Hill. Hill states, “It should be encouraging to know that practically all the great fortunes began in the form of compensation for personal services, or from the sale ...
The Google Factor
30th Oct 2015
So, unless you’ve been under a rock these past few weeks you’ll have seen the much anticipated Google rebrand that took place a couple of weeks ago. Now, I realise that this may not mean much to you or even change the world you live in, but for us branding geeks, this was ...